Business & Marketing
Imagine it to be you. Had you been Google, how would you pick the sites that come up on the top spots of your platform? To say that there are millions and millions of websites found in the Internet nowadays would be a gross understatement in itself. The truth is, we all have lost count. So how does Google or any other search engine such as Bing and Yahoo, pick the most relevant sites to help you in your search for information?
Relevance is KeyWe have said it already: the key to search engine optimization is relevance. What it displays is relevant content that people keep searching for. And then the question boils down to another: How do you determine relevance in the realm of SEO? And that is exactly why it was born. The advent of SEO ushered in a new era for the Internet world. Surely, it has affected our world, even without us really noticing it.
SEO gives websites owners the power to keep injecting relevant content into their sites for Google to rank them at the top. Google is designed to identify fresh content, traffic, and page quality. Simply put, when your site is kept updated, keeps attracting traffic, and is designed to keep the numbers going, then you are maintaining a properly optimized website.
Relevance is measured by what one can see within a particular website, the smart use and transposition of words, and the online trends of today that dwell on the terms ‘trending’, ‘share’, or ‘like.’ The more magnetic a site is, the more possibilities of staying in search engine ranks. If you have a business and you have put up your business’ website, then it would greatly work to your advantage for you to learn and take advantage of what SEO has to offer.
Recipe for Your Site’s Magnetic CharmFor a website to come up in search results, the perfect recipe to this is very simple: Infuse it with quality links and notable content. Notable in the sense that it is primarily related to what your site offers and not simply content that exemplifies perfect syntax, statistical data, or figures. At times, people are not enamored by numbers and anything technical. They will look for a site that will answer their questions exactly and not one that beats around the bush.
It Still Takes EffortAlthough convenience is what SEO is trying to wax, you still need a substantial amount of effort to maintain an optimized site. This is a search engine’s way of identifying if you deserve a spot in its top rankings or you do not deserve the attention. You still need to work hard for your site to generate a continuous stream of followers that would eventually translate to clients in case it is in line with business.
The ABC’s of SEOApplication. Now that you have learned about SEO, the time to apply what you have gathered is now. Infuse content that you think would prove beneficial in marketing your product or service and will get noticed by the public. Always consider all the possible words or phrases that are related to your business to keep your site’s ranking.
Building. Link building is just as important as it allows customers to see how important your site or business is to other sites or people that have found what you have to offer useful.
Continuity. And this is where the hard part lies. Just because you have done it once does not mean it’s the end of the story. You have to keep doing the drill – write relevant content, fill your site up, and build links on a constant basis.
Ian Mason is a web hosting expert specially in iPage review.